How Patient Personalization is Changing the way Of Treatment

Patient Personalization is Changing the way Of Treatment

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Patient Personalization is Changing the way Of Treatment? Patient personalization is continuing to advance based on an increasing understanding of the opportunity combined with improving technology. Healthcare providers are increasingly collecting more information regarding patients’ health medical history and habits, in order to make it easier to make medical decisions in the best interests of that patient. This shift away from a one-size-fits-all approach to healthcare is changing the way we treat patients and is likely to play a decisive role in future medical advancements.

Patient Personalization

Patient personalization is meant to be the heart of any value-based health care model. Considering the principles of understanding patients as individuals will support good patient personalization strategies. This may require collecting and leveraging data and analytics to understand how best to work with the patient to achieve the common goal of health and recovery. Healthcare providers, are trying out value-based healthcare models and personalizing the patient experience as much as possible to avoid repeat visits for clinical tests.

From a patient engagement perspective, personalization starts with selecting the best communication channels for that patient. For example, if you know a patient always sends phone calls straight to voicemail, consider contacting them through text or email. It’s also important to keep in mind the communication styles your patient is most likely to respond to–do they prefer gentle nudges or more direct follow-ups? –as well as the timing of your communication (if they work the night shift, don’t call at 9 am!).

While these factors may not seem like they would have a significant impact on patient health, it’s critical to keep in mind just how many patient outcomes are determined outside the four walls of a doctor’s office. The right communication can make all the difference.

Patient Personalization is Changing the way Of Treatment

From a clinical perspective, improving patient personalization means taking a 360-degree view of the patient with a particular focus on the social determinants affecting their health. Some patients may not have easy or consistent access to transportation, for example, so providers need to pay attention to things like sending prescriptions to local pharmacies in the patient’s neighborhood, and that they’re minimizing the number of patient office visits. Secure Video Conferences can also be arranged to avoid unnecessary visits. For others, every dollar might count, so prescribing a less-expensive medicine could be the key to ensuring they fill it.

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It’s worth noting that currently, patient personalization for value-based care is focused on the Medicare and Medicaid populations, as private insurers have yet to adopt this health care model widely. While this is good news because it covers some of the most vulnerable populations, these populations are also likely to have more social factors like ​​the variability of health and technology literacy, financial status, and trust in the health care system affecting their health. This makes individual assessment of each patient even more critical to determining the best course for treatment. 

In fact, to truly scale personalized care, providers must go beyond simply providing resources specific to an individual’s condition and characteristics. With the help of technology platforms, like Hucu’s App they can do just that. To effectively inspire engagement, platforms must provide a few key elements:

  • Effective Conversation: This is having a personal, intimate conversation with a patient that invites them to ask questions, receive answers and talk about how they imagine their personal care.
  • Platform Must Be Flexible: Lives and stresses can change on a dime. Effective platforms should allow for flexibility of care, giving people the ability to adjust their paths and goals when their life shifts unexpectedly. Whatever a patient’s end goal may be, such as quitting smoking or improving their overall health, in order to stay relevant and viable to patients, platforms must factor in flexibility and help relieve patient stress.
  • Enhanced patient experiences: People want to feel heard. The best digital health platforms deliver on this front by creating personalized experiences that inspire engaging and memorable interactions. Coupled with the ability to provide impactful strategies for personalized care paths based on an individual’s needs, Hucu’s App is a leading platform that can create more effective engagement.
  • Individualized two-way communication: To achieve sustainable, healthy results, platforms should deliver two-way conversations that foster relationship building, establish trust, and create meaningful engagement openings to drive behavior change across diverse patient populations. For this Most Secure Messaging App two-way conversations must be used.
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Hucu’s App is the most effective platform that can create an open, two-way conversation with patients and provide individualized content and care pathways that respond to life changes and what motivates an individual. Building rapport and trust ultimately lead to people successfully making behavior changes, practicing healthier habits, committing to sustained participation, and achieving health and wellness goals.

Accelerating patient personalization capabilities

Accurate, real-time data is a critical component of building more personalized experiences. Health care organizations that want to support their switch to value-based care by improving patient personalization should start with an assessment of their current technology environment and data sources. It’s important to ensure your technology stack supports the integration of electronic health record data that reports on a patient’s physical health (medical history, recent procedures, medications, etc.). But records should also include broader data on the social factors of health for each patient to better customize care and minimize the number of visits needed.

Once technology needs are squared away, healthcare organizations will also need to implement a process for analyzing these combined data sets to drive action. A great way to get started is to have a conversation with an experienced data and analytics team, whether in-house or a third-party vendor. They can review the available data to develop personalized care strategies, suggest additional data sources that could further improve patient personalization, and build algorithms to make analysis less manual for health care providers. That way, they can focus on what they do best – practice medicine – backed by data-driven insights into how best to treat their patients.

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Risks Also Associated with Data

There are lot of potential benefits to patient personalization, but some risks are also associated with it. The data collected has to be accessible and trustworthy for patient personalization at scale to be effective. Collecting actual and transparent data is one hurdle healthcare providers face related to the personalization of care. If data is not transparent or fake, the most common risk is incorrect treatment recommendations. This could lead to patient injury or even death. The benefits of patient personalization need to be weighed against these risks before implementation. Additionally, patient personalization can sometimes lead to increased healthcare costs and lower quality of care. This leads many providers to only personalize care plans for those patients who truly require it.

There are ways, however, to address the scaling of patient personalization without increasing staffing or the workload of your care team with the use of personalization solutions.

Overall, patient personalization is critical to a successful value-based health care model. Organizations that invest in improving patient personalization today will reap the benefits as the value-based healthcare model inevitably expands in the public and private sectors. Change is on the horizon, and it’s time for health care to focus on outcomes, not dollars.

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